What is Subliminal Messaging

May 20th, 2012

Many of us have heard of the phrase subliminal messaging, but what is subliminal messaging? and can it really affect the way we think and react? It is believed these messages can instruct the subconscious parts of our mind to influence our behavior. It is this belief that led to the introduction of subliminal messaging, and its’ subsequent banning on television advertising.
The idea of subliminal messaging was first introduced in 1957. Since then many researchers have concluded that subliminal messages can be a positive (or negative) form of powerful persuasion that can be used to influence a person’s thoughts or decision making process.

So what is subliminal messaging?

A subliminal message is a hidden message embedded in another object or signal, designed to pass below the normal limits of conscious perception. These messages are not perceived by our conscious mind, but are perceptible to the subconscious or deeper mind: for example, an image transmitted so briefly that it is only perceived subconsciously, but not otherwise noticed.

How are these subliminal messages delivered?

The two most common methods for delivering subliminal messages are either visually or by audio:
Visually these messages can appear on your TV or computer screen. The messages flash by so quickly, you barely even register them. (If you did, your natural skepticism could reduce their effect!) But your subconscious mind absorbs them uncritically.
Audio subliminal messages often take the form of audio frequencies outside the spectrum of the human hearing zone, by transmitting hidden messages within either these extremely high, or extremely low audio sound waves, it is believed that the subconscious mind will hear and react upon them, while the conscience parts of our minds will be unaware of the message or sounds at all.
Whether or not subliminal messaging has an effect on our thoughts or behavior remains to be conclusively proven either way. However a number of studies done on visual subliminal messages at Cornel University, and the University College of London do prove that they are registered by the visual cortex part of our brain.

Conspiracy theorists believe that large corporations and the government are already using subliminal messaging to influence our behavior; it’s just that we, the general public, are totally unaware of it. Hopefully, after reading this article you will be wiser regarding what subliminal messages are, and how they may, or may not, be currently used to alter your behavior and decision making process.
For more information on subliminal messaging and to see published scientific studies please visit

MindMaster is the world’s leading authority on the power of the mind and the positive effects of subliminal messaging.

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